Privacy Policy

1. Introduction

Welcome to Futurecision ("we," "our," or "us"). We are operated by Artistic Ventures Limited (Company Registration Number: 14231134).

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our B2B strategic intelligence platform (the "Service"). We're committed to protecting your personal data and being transparent about how we collect and use it. We are registered with the Information Commissioner's Office (ICO) under registration number C1524508.

2. Information We Collect

2.1 Information You Provide to Us

We may collect information that you provide directly to us, including but not limited to:

• Account Information: When you register for our Service, we collect your name, email address, company name, job title, and password.
• Contact Information: When you contact us through our contact form or support channels, we collect your name, work email address, company name, role, and any message content you provide.
• Subscription Information: We collect billing information, subscription tier, payment details (processed through secure third-party payment processors), and usage preferences.
• Company Configuration Data: Information about competitors and companies you choose to track, data collection preferences, and dashboard customizations.
• Communication Preferences: Your preferences for receiving marketing communications and notifications.
• Feedback and Correspondence: Information you provide when participating in surveys, reporting issues, or otherwise corresponding with us.

2.2 Information We Collect Automatically

When you visit our website and use our Service, we automatically collect certain information, including:

• Usage Information: Pages viewed, features used, time spent on pages, links clicked, and interaction patterns within the Service.
• Device Information: Your IP address, browser type, operating system, device identifiers, and screen resolution.
• Location Information: General location data based on your IP address.
• Log Data: Server logs, access times, error logs, and performance data.
• Cookie Data: As explained in our Cookie Policy section below.

2.3 Information from Third-Party Sources

We may collect information about competitors and companies from publicly available sources, third-party data providers, and APIs. This information is collected and processed in accordance with applicable data protection laws and is used solely for the purpose of providing our intelligence services.

3. How We Use Your Information

We use the information we collect for various purposes, including:

• Providing and Maintaining Our Service: To create and manage your account, process subscriptions, and deliver the intelligence platform services you have requested.
• Improving Our Service: To analyze usage patterns, identify technical issues, and enhance the functionality and user experience of our platform.
• Customer Support: To respond to your inquiries, provide technical support, and address service-related issues.
• Communication: To send you service updates, security alerts, administrative messages, and (with your consent) marketing communications about our products and services.
• Billing and Payment Processing: To process payments, manage subscriptions, and send billing-related communications.
• Personalization: To customize your dashboard experience, preferences, and data collection settings.
• Security and Fraud Prevention: To detect, prevent, and address security threats, fraudulent activity, and abuse of our Service.
• Legal Compliance: To comply with legal obligations, respond to legal requests, and enforce our Terms and Conditions.
• Business Analytics: To understand how our Service is used, measure performance, and make business decisions (using aggregated and anonymized data where possible).

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and hold certain information. Cookies are files with small amounts of data that may include an anonymous unique identifier.

We use both session and persistent cookies for various purposes, including:

• Essential cookies: Required for the website and Service to function properly, including authentication and session management.
• Analytics cookies: To understand how visitors interact with our website and Service, including usage statistics and performance metrics.
• Preference cookies: To remember your preferences, settings, and dashboard customizations.
• Functional cookies: To enable enhanced functionality and personalization.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website or Service.

5. Data Sharing and Disclosure

We may share your personal information with:

• Service Providers: Third-party vendors who assist in our operations, including cloud hosting providers, payment processors, email service providers, analytics providers, and customer support tools. These service providers are bound by data processing agreements and are only permitted to use your data for the specific purposes we authorize.
• Business Transfers: In connection with any merger, acquisition, sale of assets, or similar business transaction, your information may be transferred as part of the business assets.
• Legal Requirements: When required by law, regulation, legal process, or government request, or to protect our rights, property, or safety, or that of our users or others.
• With Your Consent: We may share your information with third parties when you have given us explicit consent to do so.

We do not sell your personal information to third parties. We may share aggregated, anonymized data that does not identify you individually for research, analytics, or business purposes.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing, accidental loss, destruction, or damage. These measures include:

• Encryption of data in transit and at rest
• Secure authentication and access controls
• Regular security assessments and updates
• Staff training on data protection
• Limited access to personal data on a need-to-know basis

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security.

7. Your Rights Under GDPR

Under the General Data Protection Regulation (GDPR), you have various rights regarding your personal data, including:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any inaccurate or incomplete personal data.
• The right to erasure: You have the right to request that we delete your personal data, under certain conditions ("right to be forgotten").
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer your data to another organization, or directly to you, under certain conditions.
• Rights related to automated decision-making and profiling: You have the right not to be subject to decisions based solely on automated processing, including profiling.

To exercise any of these rights, please contact us using the contact information provided below.

8. Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process it, and whether we can achieve those purposes through other means.

Account data will generally be retained for the duration of your subscription and for a reasonable period thereafter as required by law or for legitimate business purposes. If you request deletion of your account, we will delete or anonymize your personal data in accordance with our data retention policies and legal obligations.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. When we transfer personal data from the European Economic Area (EEA) to other countries, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission.

10. Children's Privacy

Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will take steps to delete such information.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy.

For material changes, we will notify you via email (sent to the email address specified in your account) or through a prominent notice on our Service.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Information

If you have any questions about this Privacy Policy or our data practices, or if you wish to exercise your rights under GDPR, please contact us: